Step-5: Make sure the scope is set to ‘Event’:Custom metrics and dimensions. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. GA4 automatically tracks more events and allows custom events with a flat structure, using event names and parameters instead of a hierarchical structure. Tools. Note: Do not send personally identifiable information (e. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. Concluding Thoughts. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. 2020-10-08 getMetadata method added to the API. Google Analytics 4. The hit above sent two events: a page_view event and a scroll event, both with some custom parameters. Step 2: A new overlay will appear as below. Optionally use the field editor to hide or re-arrange the fields in your report. The Custom Dimensions feature in GA4 allows you to define your own dimensions and metrics based on event-scoped or user-scoped parameters. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. All you need to know about. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. the first time a user reaches the bottom of each page (i. 175. It is possible to create custom dimensions and metrics in GA4. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. Today, the GA4 bounce rate is the inverse of something called the engaged session rate (“ engagement. Alternatively, you can run your own custom requests instead. Goals can be based on a destination (URL), Duration, Pages per session, and Smart goals. You can now make a table chart for free with complete customizability. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. To find a dimension or metric,. In Metric name, enter a unique name for the new metric. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. In Universal Analytics, content grouping lets you group content into a logical structure, and then view and compare metrics by group name. Unique Pageviews has been replaced with Unique User Scrolls. In Universal Analytics, there are two User metrics: Total Users, and New Users. Step 2: Click on ‘ Acquisition ‘. Select the Free Form Exploration Template. Make sure you are in the correct account and property. Building reporting dashboards. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. Event-Scoped Custom Dimensions. Over 15 years of experience in digital analytics and marketing. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your. Click the box “Drop or select dimension or metric” and choose “Event name” from the list as shown here: GA4 Report Event Filter. Use Explorations to explore your data in depth and answer complex questions about it. The automated migration may create tracking for less important events in GA4 while leaving out others that you rely on in UA. Click on the "Create calculated metrics" button. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Map your custom dimensions and metrics as follows, according to their scope. Under this tab, there are many reports that you may frequently use. GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. 3. In GA4, custom dimensions and metrics are passed to Google Analytics using the gtag. First, go to the Explore tab in the left-hand navigation bar that pops out. UA uses Custom Dimensions and Metrics to store user-level data. GA4 has 30 custom conversion events, and any event can be marked as a conversion. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. A typical analytics implementation requires many more custom dimensions that custom metrics, particularly at the enterprise level. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. With Explorations we can analyze conversion funnels, explore user journeys, and create custom reports. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. You cannot save the comparisons. Metrics are variables for measuring. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. You must select the Custom Definition option and go to the Custom Dimensions page. A list of available metrics will be presented, and you can select the ones you want to include in your report. Free Forever · No Credit Card Required. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. Save the report. 4. Whereas you can create up to 125 event-scoped custom dimensions in a GA4 360 property. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. Each column works in the following way: Placeholder Text: This is the placeholder text found in the template spreadsheet. Google Analytics (GA4) is really different. However, when coupled with Google Data Studio, GA4 becomes a supercharged analytics platform capable of delivering custom visualizations based on collected data. Step 1: Click on “View all insights” in the Reports snapshot section. Click Administration > Organizations. Name the metric. Introducing calculated metrics in Google Analytics 4. Metrics. Client: Under Linked accounts, select Analytics, then the specific account. In the Custom metrics tab, click Create custom metrics. Step-1: Navigate to your GA4 reporting view. The result of the query will not be an exact replicate of any report in the GA4 user interface. In this post, we will recreate the metric using GA4 data in Google BigQuery. Click Custom definitions. Custom Metrics Vs. Click in the Tag Configuration box, and select Google Analytics: GA4 Event. Then, to create a new event tag: Select Tags > New. Step 2: Now click on ‘Audiences’. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. Custom metrics are much more rarely used than CDs, so, organically, much less attention is paid to them. One of the greatest benefits (at the same time a challenge) is the flexible data model. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. This included creating new and expanded GA4 e-commerce metrics. How to export data from GA4 to Excel using the Reports tab. Select a view from the View drop-down menu. Step 3. Step 3. GA4 is still a raw product. 7. scroll. Click Tag Configuration > Google Analytics: GA4 Event. g. Events, event parameters and user properties are subject to the limits of the Google Analytics 4 property. Save the report. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from the. Cross-domain and. It is essential to consider certain best practices when implementing them in GA4 to optimise the potential of custom dimensions or metrics. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. Next, ensure that your website URL is shown, and then click Connect. You can not use the same index for two or more metrics. After you publish you can go to GA4 > Real Time Reports > Events and verify you see the Performance Tuning page. As you can see from the above image, insight cards are available by default. Step 2: click on + New Custom Dimension. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. The Analytics SDKs and tracking code use these fields when sending campaign and traffic-source data:Custom dimensions and custom metrics are a vital part of GA4 and will influence how you see data within GA4 itself. Other metrics in GA4 are “average engagement time per session” and “engaged rate. Here are some advanced GA4 custom metrics techniques that agencies can use to create more valuable metrics: 1. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. g. The default reports in Google Analytics help you monitor your key business metrics. Choose your Configuration Tag. It can take up to 24 hours before custom metrics are processed in Google Analytics. You can't use hyphens in the name, but you can use underscores and spaces instead. In the digital marketing world, it’s like the new model of your favorite car. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. No Custom Reports. Step-2: Click on the ‘ Advertising ’ link from the left-hand side navigation: You should now see the Advertising Snapshot report: Step-3: Click on the ‘ Model comparison ’ link from the left-hand side navigation: Step-4: Select the date range from the date picker drop-down menu:Unlike the established GA4 metrics, you can create custom metrics based on the type of your business. Step 1: Go to Custom Insights in GA4. Google added the. If a report doesn’t support a condition, e. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). In the Custom metrics tab, click Create custom metrics. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about your users; 5 of 19. In this article, I’ll help you come to terms with the terminology used above. Whereas you can create up to 125 event-scoped custom dimensions in a GA4 360 property. In Event property, enter the name of the event parameter. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Then, modify your tracking code. Metric: Sessions. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. A. Create a custom metric. Here is an article on custom dimensions and metrics in GA4. In the PROPERTY column, click Custom Tables. The one on the right is titled “Account,” and the one on the left is titled “Property. Create a custom metric. Step 3: fill in Name, Scope and State (active vs. . In the row for the custom dimension or metric, click > Archive. “path_clean” is an extra parameter pulled in via the built-in GTM variable { {Page Path}}. They're not about tracking visits but about capturing interactions. Segmentation Create a custom metric. A/B testing user engagement from variance_square. A big change from UA to ga4 is the shift away from sessions and pageviews. Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. An exploration consists of 3 sections:Google Analytics 4 (GA4) is the latest version of Google's web analytics platform and comes packed with powerful features to help businesses gain deeper insi. GA4 Ecommerce is challenging especially if you want to get everything done in a very short period of time. In Google Analytics 4, event parameters serve this purpose. Audiences and remarketing. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your current. Each custom metric that a property registers creates three API metric variants: a sum, an average, and a count. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Step 1: Log in to your Google Analytics 4 account. g. You can see the values of the ‘utm_source_platform’ key in GA4 through the following dimensions: Source platform. Create a custom metric. I will update this question once we have more information on when this feature can become available. In this article. Make sure you are in the correct account and property. Click Add metric to add a metric. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. First, log into Google Analytics and click the Explore tab in the left sidebar menu. Increased number of custom metrics and dimensions gives more. . Customize or build a report from scratch. Recreate your conversions. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing. To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. The cardinality of the GA4 data table increases as you apply more dimensions to the report. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. A/B testing experiment last updated timestamp in msec. Step 3: create a new custom dimension (event-scoped). g. Drag & Drop Filters. The maximum number of parameters is 25, through which we sent all the information. In the Drag reports to create collection card, find the funnel report. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. inactive). Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. Metrics represent the data to measure, while dimensions help categorize and break down that data. g. Note: You will need collaborate or edit permissions to create, edit, and share insights. Collection, processing, and reporting behavior can be customized. Gedefinieerd op basis van een aangepaste gebruikersproperty. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Here are some advanced GA4 custom metrics. Tracking campaigns effectively. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. Click on ‘Report Snapshot’ in the reporting menu. Your website should open in another tab. phone number, social security number, etc) to your GA4 reporting view as a value of the custom metric. Segmentation and personalization: You can customize the look and feel of your reports, add filters and segments, compare different date ranges and metrics, and drill down into the. Reduced available scopes – GA4 custom dimensions can be only Event or User scoped (at the moment), while Univeral Analytics could additionally have Session and Product level dimensions. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. I will use a test property here (no custom dimensions implemented yet). Remember that, in GA4, custom dimensions, and metrics are replaced by. Apply multiple comparisons to a report. Sign in to Google Analytics. This is two less than UA’s custom scopes which covered session and. Analytics for beginners. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. ”. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using adequate tools. The source of data for a. Google defined the UA metric as:Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction. Once you link your Firebase project to a GA4 property, you can define 50 custom dimensions and 50 custom metrics to be populated from event parameters for reporting in the UI. Step 1: Add a metric to your Data Studio report. Step 3: Give a proper name to your tag and click on ‘Tag Configuration’. It also shows the data trend for each of these metrics once you click on a. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. Google Analytics 4. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. For example, if you are using GA4 as a data source, then you define a schema by selecting the dimensions and metrics you want to see in your data table. In GA4, there are mainly 4 types of custom dimensions: 1. Then, select Free form from the template list to the right. Archive custom dimensions and metrics. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. Other dimensions and metrics that you might need are a bit harder to access. Step-2: Now click on ‘Custom Definitions’. You can create up to 50 custom metrics per property. Step 9: Verify that custom dimensions and metrics are correctly implemented Confirm that custom dimensions and metrics are properly registered in GA4 as custom definitions and mapped to their corresponding data parameters in the tracking code. Explorations As such, you can consider GA4 custom metrics as custom parameters. 3. In July 2023, Google released dozens of new e-commerce dimensions and metrics that add more depth to custom and pre-built reports. Step 3: Now click on the ‘New audience’ button. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. In the admin section, click on "Custom Definitions". Click to remove a metric from the table header. Use the search bar to look for the design type you want to create — for example, infographic, presentation, poster, and more. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Click Customization > Custom Reports > +New Custom Report. Every report has at least. How to set up ecommerce tracking, custom events, and data import in GA4. It's time to level up Learn how to create and customize your reports using GA4's powerful features!. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. To find a dimension or metric, click Expand all and search this article (using Ctrl+F or Command+F on your keyboard) or use the GA4 Dimensions & Metrics Explorer to see the dimensions and. Since comparisons are temporally created segments there are a few limitations to it. #2 The data threshold is independent of the data sampling. Tip 10: The Power of BigQuery. Click on the results, then select Create a blank thumbnail to open the editor. You can read Google’s support article on that here. In Metric name, enter a unique name for the new metric. In Admin, under Data display, click Custom definitions. Step 1: Log in to your Google Tag Manager console and click on ‘Tags’ in the left-hand side menu. In Metric name, enter a unique name for the new metric. Examples of default metrics include: - Average session duration - Engaged sessions -. . In Admin, under Data display, click Custom definitions. 6K subscribers Subscribe 11K views 1 year ago #googleanalytics4 #googletagmanager Learn how to send. Use the. I open Reports > Library > create new report. Ecommerce advertisers and. Step 2: Select a GA4 property that you have access to. According to a statement from Google, the. Archive custom dimensions and metrics. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. Default channel groups can't be edited in GA4. Paste this URL to the Tag Assistant, then click Connect. Agencies can create custom GA4 metrics that provide more sophisticated insights into user behavior while also yielding better business outcomes for clients. In fact, it comes with so many metrics and. While still in beta, this is a small revolution for web and app analytics. Today, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources. Custom channel groups are a great fit if that’s the case for you. 2020-10-13 App + Web properties have been renamed to Google Analytics 4 (GA4). Retroactive, Custom Reporting Needs. No. You will get a screen like below with the list of your audiences. When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. A premium GA4 roll-up property can inherit the following types of data from its source properties: #1 All of the event data from the source properties. Now all these 2147 people who visited your website have one. You can also schedule your custom reports to be generated regularly. Author of four best-selling books on digital analytics and conversion optimization. In the Custom metrics tab, click Create custom metrics. Click +add dimension, and add up to six dimensions. g. #2 Click on the ‘ Blank ‘ exploration report template:Your existing UA custom dimensions and metrics tags may migrate over fine to GA4, but you will still need to set up the dimensions and metrics in the GA4 property interface. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Users subject to data restrictions can add those metrics, but cannot view the results (e. Using Custom Metrics to Report on Individual GA4 Conversions in Looker Studio. Last Updated: October 4, 2023. New Metrics: A/B testing ad revenue from variance_square computation. Custom dimensions/metrics. Step-2: Click. The default is set to View, but seeing as GA4 is now session-based, Sessions is the way to go for getting your data. The response is split. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Exit percentage is not available on GA4; however, it can be replicated in Data Studio. Click +add metric, and add up to 25 metrics. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Step 5: review if all data is collected. So when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. The GA4 users metric is a key metric allowing you to understand your target audience. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Google Analytics 4 allows to have 25 user scoped, and 50 events scoped custom dimensions. Click on the ‘+’ sign to select the blank template. Just follow the steps below to learn how. This gives you great flexibility and refinement in how you measure your. GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a. You will have to (re)calculate them, which can require. How Analytics attributes credit. In the Property column, click Custom definitions. Optionally, add it to the GA4 navigation menu. Set the condition scoping. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. The automated migration may create tracking for less important events in GA4 while leaving out others that you rely on in UA. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. Create a custom metric. Click on the ‘Free form’ template. Before you begin Recommendations. Average pages per session are views divided by sessions. In GA4, the event parameters will start with event_name, and you include other parameters to specify the interaction. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. Google Ads and attribution. GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Custom Metric Dimensions to transition from Google Universal Analytics to Google Analytics 4. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Building custom reports step by step. Content grouping. In GA4 custom reports, metrics and dimensions play a vital role. 11K. The native, free integration between GA4 and BigQuery is really powerful. Open Reports. How To Access Custom Segments in GA4. In the Calculated metrics tab, click Create calculated metric. To create a Google Analytics 4 Event tag for the event, follow these steps: In Google Tag Manager, click Tags > New. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users. Create a custom metric. So, if you see a data table with 200 rows, its cardinality would be 200. It tells GA4 when and where to track the dimension or metric. Select ‘New / returning’ as your dimension. 📢 In GA4, you can send whatever parameters you want along with an event, but if you actually want to see them in the GA4 interface, you need to register them as custom dimensions. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. In GA4’s settings, go to “Custom definitions” for the Property and add a custom metric that aggregates that Event parameter. Learn more about custom dimensions and metrics. In Admin, under Data display, click Custom definitions. This GA4 reports guide covers many of the new out-of-the-box reports available in Google Analytics 4. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility. In the Custom metrics tab, click Create custom metrics. In addition to that, GA4 also supports 25 user scoped custom dimensions. Google tag Tag Manager. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. GA4 uses User Properties to store user-level data. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. #. . Learn more about custom dimensions and metrics. You can view the dimensions and metrics for a specific property using the GA4 Dimensions & Metrics Explorer. Google Analytics 4. To make it easier for you to understand, here are the UA metrics and their GA4 equivalents: Custom reports can be found in the Explorations page. Ideally, you don’t need to select a debug device. Custom dimensions and metrics. Quick Tip: In order for custom events and parameters to appear in reporting, beyond real-time reports, you’ll need to add an additional custom dimension or metric in GA4. Through custom definitions (Configure > Custom Definitions) you can set up custom dimensions and metrics to gain additional information regarding clicks and conversions from the data we integrate in your GA4 accounts. Cardinality and system limitsTo add dimensions and metrics to your GA4 report, click on the Add metric button at the bottom of the customization panel. Google Analytics is removing four attribution models in October 2023. You must have the Editor role on the property to create or edit custom dimensions & metrics. But, if you’d like to know your average pages per session number, you can pull GA data into a spreadsheet and create a custom metric with views and sessions.